Premiumisation continues as consumers lean into little luxuries. However, the economic doldrums and rising inflation are also fanning the flames of moderation trends, writes Jo Gilbert.
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According to IWSR data, spirits has been the clear winner when it comes to value generation over the past few years: the average global price per serving for spirits (excluding national spirits such as baijiu) rose at a CAGR of +3.8% between 2016 and 2021, ahead of wine (+3.4%), beer (+2.3%), RTDs (+1.4%) and cider (+1.1%).
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